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GOLD & BRAID
Hair Salon
Grosse Pointe, MI
Concept / Naming / Brand Identity / Signage / Business Cards
A little bit Grosse Pointe - A little bit rock and roll. The Gold & Braid brand was born from a strategy to fuse the salon owner's personality with their ideal client profile. Initially, the brand was called “Volume,” a nod to the owner’s love for rock and roll and hair terminology. Inspired by Stevie Nicks, the client’s style muse and favorite artist, we evolved the brand further. Renaming it after Stevie Nicks' iconic song Gold & Braid, the brand now strikes a balance between understated sophistication and a subtle rock ‘n roll spirit—reflecting the unique, discerning tastes of its clientele.









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