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Hair Salon

Grosse Pointe, MI

Concept / Naming / Brand Identity / Signage / Business Cards

A little bit Grosse Pointe - A little bit rock and roll.


The Gold & Braid brand came from a strategy of combining the salon owner's personality with their ideal client profile. Originally, the working name for the brand was called "Volume" - a play on the owner's love of rock and roll + hair terminology. Taking this a step further - looking to Stevie Nicks (client's favorite artist and style inspiration) to be our muse.

With Gold & Braid (a Stevie Nick's song) as the new name - the brand now combines a slight rock and roll edge with thoughtful sophistication - appropriate and unique to the clientele.

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