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GOLD & BRAID

Hair Salon

Grosse Pointe, MI

Concept / Naming / Brand Identity / Signage / Business Cards

A little bit Grosse Pointe - A little bit rock and roll. The Gold & Braid brand was born from a strategy to fuse the salon owner's personality with their ideal client profile. Initially, the brand was called “Volume,” a nod to the owner’s love for rock and roll and hair terminology. Inspired by Stevie Nicks, the client’s style muse and favorite artist, we evolved the brand further. ​Renaming it after Stevie Nicks' iconic song Gold & Braid, the brand now strikes a balance between understated sophistication and a subtle rock ‘n roll spirit—reflecting the unique, discerning tastes of its clientele.

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BASED IN DETROIT

PARTNERS WITH CLIENTS EVERYWHERE

2200 Hunt St, Suite 448, Detroit, MI 48207

+1 773 708 1818

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